Strength guide
The strength guide.
Every fragrance we carry is rated 1 to 5 on how much presence it takes up. Here's what each level actually feels like when you wear it.
Soft
Skin-close, intimate. Two or three hours of quiet presence. Perfect for the office, morning wear, and warm weather.
Moderate
Noticeable up close. Four to six hours. Everyday-appropriate without being loud.
Strong
Confident sillage. Six to eight hours. The versatile middle ground — the range most designer classics live in.
Very strong
Announces itself. Eight to ten hours, sometimes more. Evening, date night, or when you want to be remembered.
Powerhouse
A room-fill scent. Ten hours or more. Colder weather, formal occasions, and confident wearers. One or two sprays is plenty.
Choosing yours
New to a scent? Start at 2–3 to feel it out on skin before committing to bigger presence.
Warm weather. Fragrances project harder in heat — drop a level in summer.
Signature wear. If you'll wear it daily, 2–3 is easier to live with. Save 4 and 5 for occasions.